Ingenious IM is a Montreal based corporation that specializes in online marketing by providing a vehicle for North American advertisers to reach targeted audiences. Through the flagship Canadian websites VoucherCodes.ca and PromotionalCode.ca Ingenious IM creates innovation in the online bargain shopping space.
VoucherCodes.ca, through rapid growth now houses one of the largest Canadian online bargain hunting communities on the web.
With a plethora of existing and new users every day browsing the web hunting for the best deals VoucherCodes.ca is stocked full of the latest coupon codes, sales and discounts for the most popular and even the lesser known stores that ship to Canada.
There are numerous marketing opportunities for Canadian merchants, some can be custom made to suit the target audience and goals of the marketing strategy.
Alexa ranks VoucherCodes.ca in the top 2,000 most popular websites in Canada, which Ingenious IM hopes to grow in the late 2000’s with the introduction of more social features like a forum.
PromotionalCode.ca is all about technology, not the deals, but the function of the site.
PromotionalCode.ca allows visitors to rate merchants based on numerous criteria like customer service and shipping and is interactive in numerous ways. One such facility is allowing customer comments and discussions, but the best know is a trend graph depicting the success rate of a coupon or deal over time, thus giving the user an idea of the likelihood the discount will succeed.
PromotionalCode.ca automatically ranks advertisers according to the aforementioned criteria thus giving the most popular merchants more visibility which encourages merchants to offer further discounts and improve aspects across their complete company (for example on customer service).